HOW DO I LOOK? ASIA ARRIVES ON DIVA
TO FIX ASIA’S FASHION FAUX PAS
Join SAZZY FALAK and JEANNIE MAI in the all-new
Asian take on the popular US hit makeover series
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Style icons Jeannie Mai (left) and Sazzy Falak (right) on DIVA’s How Do I Look? Asia
|
17 August 2015 – It’s time to go head over heels for DIVA’s How Do I
Look? Asia – the
highly anticipated Asian re-imagination of the hit fashion makeover series.
Billed as “Asia’s ultimate fashion
fix,” How Do I Look? Asia will make its debut on Monday, 31 August at 8PM (SIN/MAL) on DIVA, NBCUniversal International
Networks’ leading entertainment channel for women in Asia.
The NBCUniversal International format, produced by NBCUniversal’s Matchbox Asia, follows Malaysian celebrity and style icon Sazzy
Falak as she guides eight fashion victims to the path of fashion enlightenment.
Jeannie Mai, host of the original U.S. version, and a familiar face to Asian
viewers, features in each episode, setting up the fashion challenges each week.
The fashion-challenged victims include
onesie-addict/ blogger Apple Allison of Sole
Searching Soul
(Philippines); indie rock guitarist Ariana (Malaysia); mismatch, mishap/
watercolor artist Choc (Taiwan); sales executive, and literally “plain” Jane
(Philippines/Australia); overachieving, yet outdated, Lavinya (Malaysia); rebel
teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and the
uninspiringly-dressed motivational speaker Yessinta (Indonesia).
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| Apple Allison in silhouette (Philippines) |
To achieve a professional look that can be replicated for the
everyday, Sazzy will be joined by a guest stylist in each episode: Liz Uy
(Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong
(former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle
Indonesia).
In each episode, Sazzy and an accomplice – a concerned family member, friend or colleague – will help transform the lucky fashion victim
into a beacon of style. After having
their wardrobe raided, the individual will have their current fashion choices
face the “Eww Tube”, one of the iconic
features of the original format. The “Eww Tube” is a vacuum cleaner-like machine that literally
sucks offending outfits up and away after they have been eliminated by the
panel of fashion experts and accomplices.
The transformations featured on the series transcend fashion and
style. Viewers will also get to witness the complex and emotional backstories
of the victims, whose glamorous new looks, and freshly developed sense of style,
act as a catalyst for them to adopt a more positive and confident outlook on
life.
“How Do I
Look? Asia is
a testament to DIVA’s position as the leading women’s entertainment channel in Asia. We
are confident that this ground-breaking local production, like its original
franchise, will strongly resonate with our core female audiences across the
region,”
said Christine Fellowes, Managing Director, Asia
Pacific, NBCUniversal International Networks. “Using the
insights from various in-depth research initiatives on Asian women that
NBCUniversal has conducted and developed over the recent years, How Do I
Look? Asia features many of the elements that we found women loved:
fabulous and fun makeovers, the hottest fashion trends tailored to Asian
sensibilities, inspiring and heart-warming personal stories, and a positive
underlying message that encourages every woman to be her best self.”
Jeannie and Sazzy will be making live appearances as they tour
Singapore, Malaysia and Vietnam later this month on the following dates:
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Singapore: 20-22 August
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Kuala Lumpur: 23-25 August
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Ho Chi Minh City: 26-27 August
How Do I Look? Asia Season One is presented by regional sponsor Zalora.
Tito Costa, Managing Director of ZALORA Group, said, “We’re
excited to be working with How Do I Look? Asia’s very first season of fashion makeover series and we’re proud to contribute to the life-changing
makeovers featured throughout the show. ZALORA supports Asia's diverse forms of
beauty and seeks to empower women through fashion by giving them the confidence
to own whatever moment they find themselves in and to encourage them to be the
best version of themselves. The show’s
goal is aligned with ZALORA’s
commitment to provide a carefully-curated range of fashion options as the right
tools to create confidence-boosting looks. This is perfectly echoed in the
weekly fashion transformations featured throughout the show.”
In Malaysia, the series is also presented by Marigold Yogurt Drink and
Panasonic Beauty.
Clozette is the Official Fashion Social Network of the series, which
is filmed at an NBCUniversal International studio set built in Solaire Resort
& Casino, Manila.
For more information on How Do I Look? Asia, including exclusive behind-the-scenes sneak peeks, fashion tips,
quizzes and personality profiles, visit www.divatv.asia/hdila.
Be part of the conversation on Facebook, Twitter and Instagram with
#HDILasia
How Do I Look? Asia premieres on 31 August, Mondays at 8PM (SIN/MAL)
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--- Lovelots ---
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Labels: Beauty and Fashion, Press Release
