Pambansang Bae turns to be The Pambansang Prince Charming: Alden Richards with his newest endorsement

2015 is indeed a big year for Alden Richards. With a string of TV shows, a new chart-topping single, and a swarm of product endorsements under his belt, one could really say that the Philippines' Pambansang bae is not the hottest male celebrity in the country today.

At the Winter Christmas-themed launch for oral glutathione brand Snowcaps, Alden's most recent product endorsement, the heartthrob wasn't coy in sharing his struggle during his early years as an actor.

"It's no secret the challenges I had to go through to get to this point. Maraming oagsubok early on in my career pero ngayon, napatunayan ko talaga na hard work pays off. I can definitely say na dumating na talaga ang moment ko", quips Alden,

He has the Filipinos' cult following the ubiquitous Eat Bulaga Kalyeserye to thank his massive success as an actor. His hit single "Wish I May" recently topped the iTunes PH Top Singles list during its pre-selling period and with over two million followers in Twitter alone, there's no denying that there's no other way for this talented actor but up.

Watche here for his Wish I May performance during the launch:https://www.youtube.com/watch?v=5GU7t2R4nZM

Alden continues to display humility and gratitude despite his overnight success, He shares that his past experiences helps him keep his feet on the ground and he has no problems showing it with his tearful EB performances.

"I just cant help but be overwhelmed by the love and support I am getting now from my network, the ALDENatics, and of course my friends in the industry. Thinking about these really makes me emotional kasi matagal-tagal ko din tong hinintay," Alden said.

Watch here how Alden answered one of the questions of the press: https://www.youtube.com/watch?v=hHoTlgwopkk

It's no wonder why millions of Filipinos here and abroad take inspiration in Alden. Alden's story is proof that wishes do come true. It's his determination and success that makes him the perfect embodiment of Snowcaps.

Snowcaps is the first oral glutathione in the Philippines and os among the leading skin whitening supplements in the market today. As a brand which in the past managed bto gather and sustain a strong following through word of mouth, Snowcaps today rises to the occasion - and is ready to play alongside the bigwigs - by partnering with one of the hottest stars in Philippine showbiz today.

Snowcaps contains the premium, FDA-approved 500mg of L-Glutathione formulation, also known as the miracle enzyme, Alpha Lipoic Acid and Vitamin C for safe and effective whitening in as fast as six weeks.

It also contains 50 percent more glutathione than more expensive brands.

Glutathione is also a compound naturally produced by the liver and is considered one of the most powerful antioxidants which inhibit the production of toxins and free radicals caused by stress and other external factors - perfect for busy individuals like Alden who not only want ot maintain luminous and fair skin but also a sound and healthy body.

When asked why he entrusts his skin and overall health to the brand, Alden only had one thing to say.

"Bawat tao may hiling. With hard work, I'm lucky that mine has come true and I trust brands that recognize that. That means they probably had the same challenges too," Alden concludes.